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We’re future-proofing

 your water supply

The East of England is one of the driest regions in the country, with about two thirds 
of the UK’s average rainfall and a delicate environmental balance. 

It is also one of the fastest growing regions, with potential population growth of a 
million people by 2045. 

As a region, and as a water company, we face four pressing and interlinked challenges.

Population growth

• We serve 20 per cent more 
properties now than we did in 1998.

• Regional population is expected 
to increase by another 20 per cent 
over the next 25 years.

Environmental protection

• Our region is environmentally 
sensitive and home to many 
internationally important wetland 
ecosystems.

• We need to reduce the amount 
of water we take from the 
natural environment to prevent 
environmental harm.

Climate change

• Climate change is one of the most 
significant threats we face. It’s particularly 
acute in the east of England and increases 
the risk of extreme weather events. 
Projections suggest we’ll get less rainfall in 
the summer yet experience more intense 
rainfall.

Drought

• Our customers have told us that the use 
of severe restrictions is not appropriate 
or acceptable.

• Parts of our system are vulnerable to 
severe drought, so we need to act now to 
reduce this risk.